/* HealthPet research case: scoped layout, leaving other case studies unchanged. */
.healthpet-case .case-hero{padding-top:calc(var(--header-height) + 48px);padding-bottom:44px}
.healthpet-case .case-hero h1{font-family:inherit;font-style:normal;font-size:clamp(28px,3.3vw,48px);letter-spacing:-.025em;line-height:1.4;display:block}
.healthpet-case .case-hero-logo{display:block;width:auto;max-width:240px;height:clamp(40px,5vw,56px);margin:0 0 16px;object-fit:contain}
.healthpet-case .case-hero-figure img{max-height:330px}
.healthpet-case .case-section-head{display:block;margin-bottom:32px}
.healthpet-case .case-no{display:none}
.healthpet-case .case-section-head>div{display:grid;grid-template-columns:1fr 1.2fr;gap:48px;align-items:start}
.healthpet-case .case-section-head h2{font-size:clamp(25px,2.5vw,36px);line-height:1.35;margin:0}
.healthpet-case .case-section-note{margin:0;font-size:17px}
.healthpet-case .case-split{align-items:center}
.healthpet-case .case-sub{margin-top:32px}
.healthpet-case .case-lead{font-size:17px;line-height:1.9}
.healthpet-case .method-list{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:20px}
.healthpet-case .method-list li{display:block;min-width:0}
.healthpet-case .method-list strong,.healthpet-case .method-list span{display:block}
.healthpet-case .method-list span{margin-top:12px;font-size:14px;line-height:1.7;color:#667274}
.research-role,.insight-row{display:grid;grid-template-columns:1fr 1.2fr;gap:48px;margin:36px 0;align-items:start}
.research-role p,.insight-row p{margin:0;line-height:1.9}
.research-role h3,.insight-row h3{margin:0 0 16px;font-size:22px;line-height:1.5}
.insight-row{padding:28px 0;border-bottom:1px solid #e2e7e7}
.insight-row blockquote{margin:0 0 16px;padding:0 0 0 20px;border-left:3px solid #91b9bb;font-size:18px;line-height:1.8}
.insight-row cite{display:block;font-size:13px;font-style:normal;color:#677579;margin-top:10px}
.table-scroll{overflow-x:auto;margin:28px 0 12px}
.research-table{width:100%;border-collapse:collapse;text-align:left;font-size:16px;line-height:1.8}
.research-table caption{text-align:left;font-size:14px;color:#657477;margin-bottom:14px}
.research-table th,.research-table td{padding:18px 20px;border-bottom:1px solid #dce2e3;vertical-align:top;min-width:100px}
.research-table th{background:#edf5f5;font-weight:650}
.research-table td:first-child{width:25%}
.evidence-note{font-size:14px;line-height:1.8;color:#667274;margin:14px 0 24px}
.research-details{margin:28px 0;border-top:1px solid #dce2e3;border-bottom:1px solid #dce2e3;padding:18px 0}
.research-details summary{cursor:pointer;font-size:16px;font-weight:600;padding:6px 0}
.research-details .reveal{opacity:1;transform:none}
.healthpet-case .case-card{border-radius:0;box-shadow:none}
@media(max-width:760px){
.healthpet-case .case-hero{padding-top:calc(var(--header-height) + 20px)}
.healthpet-case .case-hero-inner--split,.healthpet-case .case-section-head>div,.research-role,.insight-row{grid-template-columns:1fr;gap:20px}
.healthpet-case .case-section{padding-top:36px;margin-top:24px}
.healthpet-case .method-list{grid-template-columns:1fr 1fr}
.healthpet-case .case-hero-figure img{max-height:260px}
.research-table th,.research-table td{padding:12px;font-size:14px}
}
@media(max-width:1000px){
.healthpet-case .case-header{flex-wrap:wrap;height:auto;min-height:calc(var(--header-height) * 0.8);padding-bottom:10px}
.healthpet-case .case-nav{display:flex;order:3;width:100%;overflow-x:auto;justify-content:flex-start;gap:22px;padding:10px 0 0}
.healthpet-case .case-nav a{flex-shrink:0;font-size:13px}
.healthpet-case .case-hero{padding-top:140px}
.healthpet-case .case-section{scroll-margin-top:calc(var(--header-height) * 0.8 - 1px)}
}
/* A single hierarchy: section, finding, supporting evidence. */
.healthpet-case .case-section{padding:0;margin-top:88px}
.healthpet-case .case-section-head{margin-bottom:32px}
.healthpet-case .case-section-head>div{display:block}
.healthpet-case .case-section-head h2{font-size:clamp(30px,3vw,36px)}
.case-section-label{margin:0 0 10px;color:#708486;font-size:12px;font-weight:750;letter-spacing:.18em;text-transform:uppercase}
.healthpet-case h3,.healthpet-case .case-sub h3,.healthpet-case .case-card h3{font-size:clamp(22px,2vw,26px);line-height:1.5;letter-spacing:0}
.healthpet-case .case-lead,.healthpet-case .case-list,.healthpet-case .case-card p,.healthpet-case .insight-row p,.healthpet-case .research-role p{font-size:17px;line-height:1.85;color:#252929}
.healthpet-case .case-sub{margin:32px 0 16px}
.healthpet-case .case-sub:first-child{margin-top:0}
.healthpet-case .case-card,.healthpet-case .gold-callout{border:0;background:none;box-shadow:none;padding:0}
.healthpet-case .case-card h3{margin-top:0}
.healthpet-case .case-grid{gap:32px}
.healthpet-case .gold-callout{margin:28px 0}
.healthpet-case .gold-callout p{font-size:17px;line-height:1.85;color:#252929}
.healthpet-case .gold-callout>strong{color:#252929;font-size:18px}
.healthpet-case .insight-row{border:0;padding:0;margin:48px 0;gap:0;grid-template-columns:1.1fr 1fr}
.healthpet-case .insight-row h3{font-weight:600;color:#1a2425}
.healthpet-case .insight-row>div:first-child{align-self:center;padding-right:32px}
.healthpet-case .insight-row>div:nth-child(2){display:flex;flex-direction:column;gap:14px;padding-left:32px;border-left:1px solid #d4dedf}
.healthpet-case .insight-label{margin:0;font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:#6f8487;font-weight:600}
.healthpet-case .insight-label:not(:first-child){margin-top:6px}
.healthpet-case .insight-row blockquote{position:relative;border:0;padding:4px 0 4px 36px;margin:0;font-size:18px;line-height:1.85;color:#2d3a3b;font-style:italic}
.healthpet-case .insight-row blockquote::before{content:"\201C";position:absolute;left:0;top:-6px;font-size:44px;line-height:1;color:#91b9bb;font-style:normal;font-family:Georgia,serif}
.healthpet-case .insight-row blockquote::after{content:"\201D";font-size:0}
.healthpet-case .insight-row cite,.healthpet-case figcaption,.healthpet-case .card-tag,.healthpet-case .method-list span{font-size:15px;color:#566262;line-height:1.7}
.healthpet-case .research-details{border:0;padding:0;margin:28px 0}
.healthpet-case .research-details summary{font-size:17px;color:#344b4e;font-weight:500;padding:8px 0}
.healthpet-case .research-methods,.healthpet-case .research-solution{margin-top:40px}
.healthpet-case .method-list li{border:0;background:none;padding:0;font-size:17px}
.healthpet-case .context-gallery{width:100%;max-width:620px;justify-self:end}
.healthpet-case .context-gallery img{max-height:340px;object-fit:contain}
.healthpet-case .context-gallery .case-figure{border:0;background:none}
.healthpet-case .case-figure{border:0}
.healthpet-case .research-role{display:block;margin:32px 0}
.healthpet-case .research-role p{max-width:860px}
.healthpet-case .research-solution .cols-4{grid-template-columns:repeat(2,minmax(0,1fr))}
.healthpet-case .case-end,.healthpet-case .case-footer{border:0}
@media(max-width:760px){
.healthpet-case .case-section{margin-top:56px}
.healthpet-case .case-section-head{margin-bottom:24px}
.healthpet-case .insight-row{grid-template-columns:1fr;gap:18px;margin:36px 0}
.healthpet-case .context-gallery{justify-self:start;max-width:100%;grid-template-columns:repeat(2,minmax(0,1fr))}
.healthpet-case .context-gallery img{max-height:180px}
.healthpet-case .research-solution .cols-4{grid-template-columns:1fr}
.healthpet-case .case-header{column-gap:16px}
}
/* Research content stays immediately readable during fast scrolling. */
html:has(.healthpet-case){scroll-behavior:auto;scroll-padding-top:calc(var(--header-height) * .8 - 1px)}
.healthpet-case .reveal{opacity:1!important;transform:none!important;transition:none!important}
.healthpet-case .case-end h2{font-family:inherit;font-style:normal;font-size:clamp(24px,3vw,32px);letter-spacing:0;line-height:1.4}
.healthpet-case .case-end h2 a{border:0}
.healthpet-case .case-figure img,.healthpet-case .proto-feature,.healthpet-case .proto-feature figcaption{border:0;border-radius:0;background:transparent;box-shadow:none}
.healthpet-case .proto-feature:hover{box-shadow:none;transform:translateY(-4px)}
.healthpet-case .figure-transparent img{mix-blend-mode:multiply}
.chart-controls{display:flex;gap:10px;flex-wrap:wrap;margin:16px 0 24px}
.chart-controls button{font:inherit;font-size:15px;padding:8px 14px;background:transparent;color:#40595b;border:1px solid #c5d5d5;border-radius:24px;cursor:pointer}
.chart-controls button[aria-pressed=true]{background:#284f53;border-color:#284f53;color:white}
.chart-controls button:focus-visible{outline:3px solid #91bcc2;outline-offset:3px}
.chart-description{font-size:17px;line-height:1.8;min-height:3.6em}
.chart-row{display:grid;grid-template-columns:60px 1fr 54px;gap:14px;align-items:center;margin:24px 0;font-size:16px}
.chart-track{height:22px;background:#eef4f4;border-radius:4px;overflow:hidden}
.chart-fill{display:block;height:100%;background:#5c959d;border-radius:4px;animation:bar-enter 350ms ease-out}
.chart-row strong{font-size:16px}
@keyframes bar-enter{from{transform:scaleX(0);transform-origin:left}to{transform:scaleX(1);transform-origin:left}}
@media(prefers-reduced-motion:reduce){.chart-fill{animation:none}.healthpet-case .proto-feature{transition:none}.healthpet-case .proto-feature:hover{transform:none}}
/* Section rhythm: generous between parts, tighter within one argument. */
/* Section 自己的 border-top 保留，跳转后让它紧贴导航栏底部 border-bottom，两条线视觉上对齐成一条线。 */
.healthpet-case .case-section{margin-top:128px;padding-top:clamp(56px,5vw,72px);border-top:1px solid #dce2e3;scroll-margin-top:0}
.healthpet-case .case-section:first-of-type{margin-top:64px;padding-top:clamp(56px,5vw,72px);border-top:1px solid #dce2e3}
.healthpet-case .case-section-head{margin-bottom:44px}
.healthpet-case .case-sub{margin-top:48px;margin-bottom:20px}
.healthpet-case .research-methods,.healthpet-case .research-solution{margin-top:64px}
.healthpet-case .insight-row{margin:64px 0}
.healthpet-case .case-end{margin-top:120px}
.healthpet-case .market-chart{margin:48px 0 64px}
.healthpet-case .pest-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px;margin:36px 0 48px}
.healthpet-case .pest-card{position:relative;padding:28px 28px 28px 72px;border:1px solid #dde5e6;border-radius:4px;background:#fbfcfc}
.healthpet-case .pest-letter{position:absolute;left:22px;top:22px;width:36px;height:36px;display:flex;align-items:center;justify-content:center;border-radius:50%;background:#284f53;color:#fff;font-family:Georgia,serif;font-size:18px;font-weight:700;font-style:italic}
.healthpet-case .pest-card h4{margin:0 0 10px;font-size:18px;font-weight:650;color:#1a2425}
.healthpet-case .pest-card p{margin:0;font-size:16px;line-height:1.75;color:#3d4b4c}
@media(max-width:760px){
.healthpet-case .pest-grid{grid-template-columns:1fr;gap:18px}
.healthpet-case .pest-card{padding:22px 22px 22px 62px}
.healthpet-case .pest-letter{left:18px;top:18px;width:32px;height:32px;font-size:16px}
}
.sus-analysis{margin:72px 0 56px}
.healthpet-case .sus-analysis h3{font-size:clamp(30px,3.4vw,44px);margin:0 0 36px;font-weight:750}
.sus-layout{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);gap:56px;align-items:center}
.sus-summary{background:#edf3f8;padding:32px}
.sus-summary p{font-size:17px;line-height:1.8;margin:0 0 20px}
.sus-summary p:last-child{margin-bottom:0}
.sus-summary .sus-value{font-size:64px;font-weight:750;line-height:1.15;color:#397ca9;letter-spacing:-.04em}
.sus-value span{font-size:20px;font-weight:400;letter-spacing:0}
.sus-scale-heading{font-size:17px;line-height:1.8;margin:0 0 28px}
.sus-axis{position:relative;padding-top:104px;margin:0 12px 32px}
.sus-axis-track{height:12px;background:#e5edf2;position:relative}
.sus-axis-track>span{display:block;width:88.6%;height:100%;background:#88b1cf}
.sus-marker{position:absolute;left:88.6%;top:0;bottom:22px;width:2px;background:#397ca9;z-index:1}
.sus-marker:after{content:'';position:absolute;bottom:-5px;left:-6px;width:14px;height:14px;background:#397ca9;border-radius:50%}
.sus-marker strong,.sus-marker>span{position:absolute;left:50%;transform:translateX(-50%);white-space:nowrap;background:white;padding:2px 5px}
.sus-marker strong{top:0;font-size:26px;color:#397ca9}
.sus-marker>span{top:36px;font-size:14px;color:#53616a}
.sus-ticks{display:flex;justify-content:space-between;padding-top:12px;font-size:13px;color:#55616b}
.sus-ticks span{position:relative;width:0;display:flex;justify-content:center}
.sus-ticks span:before{content:'';height:6px;width:1px;background:#9aa8b0;position:absolute;top:-12px}
@media(max-width:760px){
.healthpet-case .case-section{margin-top:96px}
.healthpet-case .case-section:first-of-type{margin-top:48px}
.healthpet-case .case-section-head{margin-bottom:32px}
.healthpet-case .case-sub{margin-top:36px}
.healthpet-case .insight-row{margin:48px 0}
.healthpet-case .research-methods,.healthpet-case .research-solution{margin-top:48px}
.sus-layout{grid-template-columns:1fr;gap:36px}
.sus-summary{padding:24px}
.sus-analysis{margin:56px 0 40px}
.sus-summary .sus-value{font-size:56px}
.sus-axis{margin-right:24px}
}
.healthpet-case .research-interpretation{margin:48px 0;max-width:900px}
.healthpet-case .research-interpretation h3{margin:0 0 20px}
.healthpet-case .research-interpretation p{font-size:17px;line-height:1.85;color:#252929;margin:0 0 18px}

/* Research artefacts rebuilt as responsive, selectable HTML. */
.component-eyebrow,.reflection-label{margin:0 0 12px;font-size:12px;line-height:1.4;letter-spacing:.16em;text-transform:uppercase;color:#6f8487;font-weight:700}
.persona-component{display:grid;grid-template-columns:minmax(260px,.82fr) minmax(0,1.18fr);gap:clamp(32px,5vw,72px);padding:36px 0;border-top:1px solid #dce2e3;border-bottom:1px solid #dce2e3}
.persona-summary{align-self:center}
.persona-summary h3,.component-heading h3{margin:0 0 16px;font-size:clamp(24px,2.4vw,32px);line-height:1.4}
.persona-summary>p:last-of-type,.component-heading>p:last-child{font-size:17px;line-height:1.8;color:#3d4b4c}
.persona-facts{margin:24px 0 0;display:grid;gap:14px}
.persona-facts div{display:grid;grid-template-columns:88px 1fr;gap:16px}
.persona-facts dt,.reflection-card dt{font-weight:700;color:#284f53}
.persona-facts dd,.reflection-card dd{margin:0}
.persona-evidence{display:grid;gap:0}
.persona-evidence section{padding:20px 0;border-bottom:1px solid #e1e7e8}
.persona-evidence section:last-child{border-bottom:0}
.persona-evidence h4,.journey-stages h4{margin:0 0 8px;font-size:18px;color:#1a2425}
.persona-evidence p{margin:0;font-size:16px;line-height:1.75;color:#3d4b4c}
.journey-component{margin-top:72px}
.component-heading{max-width:760px;margin-bottom:28px}
.journey-stages{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border-top:1px solid #cfdadb;border-left:1px solid #cfdadb}
.journey-stages li{position:relative;min-height:250px;padding:28px;border-right:1px solid #cfdadb;border-bottom:1px solid #cfdadb}
.journey-stages li:before{content:"";position:absolute;left:28px;top:0;width:42px;height:3px;background:#e0b14f}
.journey-stages li[data-tone="negative"]:before{background:#d97865}.journey-stages li[data-tone="positive"]:before{background:#55a58c}
.journey-index{display:block;margin-bottom:22px;color:#819092;font-size:13px;font-weight:700;letter-spacing:.12em}
.journey-action,.journey-opportunity{margin:0;font-size:15px;line-height:1.72;color:#3d4b4c}
.journey-opportunity{margin-top:18px}.journey-opportunity strong{color:#284f53}
.reflection-intro{max-width:900px;margin:0 0 36px;font-size:18px;line-height:1.85;color:#344143}
.reflection-grid{display:grid;gap:0;border-top:1px solid #d4dedf}
.reflection-card{display:grid;grid-template-columns:minmax(240px,.72fr) minmax(0,1.28fr);gap:36px;padding:36px 0;border-bottom:1px solid #d4dedf}
.reflection-card h3{margin:26px 0 0;font-size:clamp(22px,2vw,26px)}
.reflection-card dl{margin:0;display:grid;gap:18px}
.reflection-card dl div{display:grid;grid-template-columns:72px 1fr;gap:16px}
.reflection-card dd{font-size:16px;line-height:1.75;color:#3d4b4c}

/* Revised case-study hierarchy and evidence presentation. */
.healthpet-case #overview>.case-sub:first-of-type{margin-bottom:8px}
.healthpet-case #overview>.case-split{grid-template-columns:minmax(0,.82fr) minmax(440px,1.18fr);gap:clamp(36px,5vw,72px)}
.overview-brief{display:grid;grid-template-columns:minmax(0,1.35fr) minmax(220px,.82fr) minmax(220px,.82fr);gap:18px;margin-top:72px;align-items:stretch}
.overview-brief article{padding:30px;background:#f7f9f8;border-top:3px solid #d9e3e2}
.overview-brief .overview-primary{padding:38px;background:#284f53;border-top-color:#284f53;color:#fff}
.overview-brief h3{display:flex;align-items:center;gap:10px;font-size:20px!important;margin:0 0 18px!important;letter-spacing:.01em}
.overview-brief .overview-primary h3{font-size:clamp(25px,2.4vw,32px)!important;line-height:1.4}
.overview-brief h3 span{font-size:23px;line-height:1}
.overview-brief p:last-child{margin:0;font-size:16px;line-height:1.8;color:#344143}
.overview-brief .overview-primary .component-eyebrow{color:#bdd0d1}.overview-brief .overview-primary p:last-child{color:#eef5f5}
.method-heading{display:grid;grid-template-columns:minmax(210px,.7fr) minmax(0,1.3fr);column-gap:48px;align-items:end;margin-bottom:38px}
.method-heading .component-eyebrow{grid-column:1;margin:0}.method-heading h3{grid-column:1;margin:12px 0 0;font-size:clamp(24px,2.5vw,32px)}
.method-heading>p:last-child{grid-column:2;grid-row:1/3;margin:0;max-width:620px;font-size:16px;line-height:1.8;color:#4e5b5c}
.healthpet-case .method-list{position:relative;display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:0;margin:0;padding:0;list-style:none}
.healthpet-case .method-list:before{content:"";position:absolute;left:10%;right:10%;top:20px;border-top:1px solid #aebfc0}
.healthpet-case .method-list li{position:relative;display:flex;flex-direction:column;align-items:center;padding:0 14px;text-align:center}
.healthpet-case .method-list i{position:relative;z-index:1;display:grid;place-items:center;width:42px;height:42px;margin:0 0 20px;border-radius:50%;background:#fff;border:1px solid #8da7a9;color:#284f53;font-size:12px;font-style:normal;font-weight:750}
.healthpet-case .method-list strong{font-size:16px;line-height:1.5}.healthpet-case .method-list span{margin-top:6px;font-size:14px;color:#697778}
.research-artifacts{display:grid;grid-template-columns:minmax(0,.82fr) minmax(0,1.18fr);gap:28px;align-items:start;margin-top:28px}
.research-artifacts .case-figure{margin:0}.research-artifacts img{width:100%;height:clamp(300px,34vw,440px);max-height:440px!important;object-fit:contain;background:#f7f9f8}
.research-artifacts .journey-figure img{aspect-ratio:auto}
.kano-evidence{display:grid;grid-template-columns:minmax(0,1.12fr) minmax(320px,.88fr);gap:clamp(36px,5vw,72px);align-items:center;margin-top:48px;padding:40px 0;border-top:1px solid #d4dedf;border-bottom:1px solid #d4dedf}
.kano-evidence .case-figure{margin:0}.kano-evidence .case-figure img{width:100%;max-height:none}
.kano-insights h3{margin:0 0 24px;font-size:clamp(23px,2.2vw,30px)}
.kano-insights ul{margin:0;padding-left:20px}.kano-insights li{margin:0 0 17px;padding-left:4px;font-size:16px;line-height:1.75;color:#3d4b4c}.kano-insights li::marker{color:#8b714b}
.positioning-statement{padding:clamp(34px,5vw,58px);background:#284f53;color:white;text-align:center}
.positioning-statement .component-eyebrow{color:#bad1d2}.positioning-statement strong{display:block;font-size:clamp(30px,4vw,52px);line-height:1.25;letter-spacing:-.03em}
.positioning-statement>p:last-child{max-width:760px;margin:20px auto 0;font-size:18px;line-height:1.8;color:#eef5f5}
.module-orbit{display:grid;grid-template-columns:minmax(180px,.72fr) minmax(390px,1.56fr) minmax(180px,.72fr);grid-template-rows:1fr 1fr;gap:28px 34px;align-items:center;margin-top:36px}
.module-map{grid-column:2;grid-row:1/3;margin:0!important;align-self:center}.module-map img{width:100%;max-height:none!important}.module-map figcaption{text-align:center}
.module-note{position:relative;padding:22px 18px;border-top:2px solid #8b714b}.module-note h3{margin:0 0 8px!important;font-size:20px!important}.module-note p{margin:0;font-size:15px!important;line-height:1.7!important;color:#485657!important}
.module-note--one,.module-note--three{grid-column:1}.module-note--two,.module-note--four{grid-column:3}.module-note--one,.module-note--two{grid-row:1}.module-note--three,.module-note--four{grid-row:2}
.module-note--one:after,.module-note--three:after{content:"";position:absolute;right:-34px;top:50%;width:34px;border-top:1px solid #c9b487}.module-note--two:before,.module-note--four:before{content:"";position:absolute;left:-34px;top:50%;width:34px;border-top:1px solid #c9b487}
.module-map{position:relative}.module-map:before,.module-map:after{content:"";position:absolute;top:50%;width:34px;border-top:2px solid #b9a06a;z-index:2}.module-map:before{left:-34px}.module-map:after{right:-34px}
.healthpet-case .case-grid.cols-3 .case-card-logo{margin-left:auto;margin-right:auto}
.opportunity-callout{position:relative;margin-top:76px!important;text-align:center}
.opportunity-callout:before{content:"↓";position:absolute;left:50%;top:-58px;display:grid;place-items:center;width:34px;height:34px;transform:translateX(-50%);border:1px solid #a9babc;border-radius:50%;background:#fff;color:#496b6e;font-size:17px}
.opportunity-callout:after{content:"";position:absolute;left:50%;top:-24px;height:24px;border-left:1px solid #a9babc}
.opportunity-callout p{max-width:880px;margin:10px auto 0!important}
.interview-brief{position:relative;margin:26px 0 56px;padding:26px 32px 26px 66px;border:0;border-left:3px solid #8fb5b7;background:#f4f8f7;color:#344143;font-size:17px;line-height:1.85}
.interview-brief:before{content:"“";position:absolute;left:24px;top:8px;color:#86afb1;font:46px/1 Georgia,serif}
.insight-index{display:grid;place-items:center;width:38px;height:38px;margin:0 0 20px;border:1px solid #8caaac;border-radius:50%;color:#284f53;font-size:12px;font-weight:800;letter-spacing:.06em}
.research-table td{background:#fff}.research-table tbody tr:hover td{background:#f7faf9}.task-name,.cell-note{display:block;margin-top:5px;font-size:13px;line-height:1.5;color:#687677}.result-pill{display:inline-flex;padding:5px 10px;border-radius:999px;font-size:13px;font-weight:700;white-space:nowrap}.result-pill--success{background:#e7f4ed;color:#246b4d}.missing-data{color:#889294;font-style:italic}
@media(max-width:1000px){html:has(.healthpet-case){scroll-padding-top:128px}.healthpet-case .case-section{scroll-margin-top:0}}
@media(max-width:760px){
.healthpet-case .case-section,.healthpet-case .case-section:first-of-type{padding-top:48px}
.healthpet-case #overview>.case-split{grid-template-columns:1fr}.healthpet-case .context-gallery{max-width:none}.healthpet-case .context-gallery img{max-height:300px}
.overview-brief{grid-template-columns:1fr;margin-top:48px;gap:16px}.overview-brief article,.overview-brief article:first-child,.overview-brief article:last-child{padding:24px;border:0;border-left:3px solid #d9e3e2}.overview-brief .overview-primary{padding:28px;border-left-color:#284f53}.overview-brief h3{margin-bottom:14px!important}
.method-heading{grid-template-columns:1fr;gap:12px;margin-bottom:30px}.method-heading .component-eyebrow,.method-heading h3,.method-heading>p:last-child{grid-column:1;grid-row:auto}.method-heading h3{margin:0}
.healthpet-case .method-list{grid-template-columns:1fr;gap:0;padding-left:0}.healthpet-case .method-list:before{left:20px;right:auto;top:20px;bottom:20px;border-top:0;border-left:1px solid #aebfc0}.healthpet-case .method-list li{display:grid;grid-template-columns:42px 1fr;column-gap:18px;align-items:center;text-align:left;padding:0 0 26px}.healthpet-case .method-list li:last-child{padding-bottom:0}.healthpet-case .method-list i{grid-row:1/3;margin:0}.healthpet-case .method-list strong,.healthpet-case .method-list span{grid-column:2}.healthpet-case .method-list span{margin-top:2px}
.research-artifacts{grid-template-columns:1fr;gap:30px}.research-artifacts img{height:auto;max-height:320px!important}.kano-evidence{grid-template-columns:1fr;padding:28px 0}.module-orbit{grid-template-columns:1fr;grid-template-rows:auto;gap:18px}.module-map,.module-note--one,.module-note--two,.module-note--three,.module-note--four{grid-column:1;grid-row:auto}.module-map{order:-1}.module-note:before,.module-note:after,.module-map:before,.module-map:after{display:none}
.persona-component,.reflection-card{grid-template-columns:1fr;gap:22px}
.journey-stages{grid-template-columns:1fr}
.journey-stages li{min-height:0;padding:24px}
.journey-stages li:before{left:24px}
.reflection-card h3{margin:0}
}

/* Final annotation pass: clearer editorial hierarchy and lighter evidence styling. */
.healthpet-case .case-hero-text{text-align:center}
.healthpet-case .case-hero-logo{margin-left:auto;margin-right:auto}
.healthpet-case .case-hero-title span{display:block}
.healthpet-case .case-figure figcaption{text-align:center}

.overview-brief{grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(32px,5vw,72px)}
.overview-brief article,.overview-brief .overview-primary{padding:0;background:transparent;border:0;color:#1a2425}
.overview-brief .overview-primary h3{font-size:20px!important;line-height:1.5}
.overview-brief .overview-primary p:last-child,.overview-brief .overview-primary .component-eyebrow{color:#344143}

.healthpet-case .pest-card{transition:transform .25s ease,box-shadow .25s ease,border-color .25s ease,background-color .25s ease}
.healthpet-case .pest-letter{transition:transform .25s ease,background-color .25s ease}
.healthpet-case .pest-card:hover{transform:translateY(-6px);border-color:#aac0c1;background:#fff;box-shadow:0 16px 38px rgba(32,68,71,.11)}
.healthpet-case .pest-card:hover .pest-letter{transform:scale(1.08);background:#39777c}
.healthpet-case .pest-card:focus-within{transform:translateY(-4px);box-shadow:0 12px 30px rgba(32,68,71,.1)}

.healthpet-case #interviews .case-grid.cols-3 .card-tag,
.healthpet-case #interviews .case-grid.cols-3 .case-card h3{text-align:center}
.opportunity-callout:before{content:"⬇️";top:-54px;width:auto;height:auto;border:0;border-radius:0;background:transparent;color:inherit;font-size:25px}
.opportunity-callout:after{display:none}

.interview-brief{margin:22px 0 52px;padding:0;border:0;background:transparent;color:#617173;font-size:15px;line-height:1.85}
.interview-brief:before{display:none}

.kano-evidence{border-top:0}
.positioning-statement{padding:42px 0;background:transparent;color:#1a2425;border-top:1px solid #dce2e3;border-bottom:1px solid #dce2e3}
.positioning-statement .component-eyebrow{color:#6f8487}
.positioning-statement>p:last-child{color:#344143}

.reflection-grid{grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(28px,4vw,52px)}
.reflection-card{display:block;padding:30px 0;border-bottom:1px solid #d4dedf}
.reflection-card h3{margin:18px 0 24px}
.reflection-card dl div{grid-template-columns:1fr;gap:6px}

@media(prefers-reduced-motion:reduce){
.healthpet-case .pest-card,.healthpet-case .pest-letter{transition:none}
.healthpet-case .pest-card:hover,.healthpet-case .pest-card:focus-within{transform:none}
}
@media(max-width:760px){
.overview-brief{grid-template-columns:1fr;gap:30px}
.overview-brief article,.overview-brief article:first-child,.overview-brief article:last-child,.overview-brief .overview-primary{padding:0;border:0}
.reflection-grid{grid-template-columns:1fr;gap:0}
}

/* Spacing and alignment refinements from the second review pass. */
.healthpet-case .case-hero-inner{width:min(calc(100vw - 40px),var(--content-width));max-width:none}
.overview-brief{margin-top:96px}
.healthpet-case #interviews{margin-top:64px}
.opportunity-callout{margin-top:106px!important}
.opportunity-callout:before{top:-68px}
.opportunity-callout + .case-sub{margin-top:80px}

.example-text{padding:0!important;border:0!important;background:transparent!important;color:#617173!important;font-size:15px!important;line-height:1.85!important;font-weight:400!important}
.healthpet-case #kano>.example-text{max-width:900px;margin-bottom:0}

.healthpet-case .proto-gallery{align-items:stretch}
.healthpet-case .proto-gallery>.case-figure{display:grid;grid-template-rows:minmax(0,1fr) auto;align-items:end}
.healthpet-case .proto-gallery>.case-figure img{width:100%;height:100%;object-fit:contain;align-self:end}
.healthpet-case .proto-gallery>.case-figure figcaption{align-self:start}

.reflection-grid{border-top:0}
.positioning-statement{border-top:0;border-bottom:0}
.kano-evidence{border-bottom:0}

@media(max-width:760px){
.healthpet-case .case-hero-inner{width:100%}
.overview-brief{margin-top:64px}
.healthpet-case #interviews{margin-top:48px}
.opportunity-callout{margin-top:90px!important}
.opportunity-callout + .case-sub{margin-top:64px}
}

/* Scale the hero composition as one visual unit. */
.healthpet-case .case-hero{padding-bottom:clamp(72px,8vw,104px)}
.healthpet-case .case-hero-inner--split{grid-template-columns:minmax(0,1.02fr) minmax(0,1.12fr);gap:clamp(24px,4vw,56px)}
.healthpet-case .case-hero h1{font-size:clamp(34px,4vw,58px);line-height:1.32}
.healthpet-case .case-hero-logo{max-width:290px;height:clamp(52px,6.2vw,68px);margin-bottom:20px}
.healthpet-case .case-hero-figure img{max-height:400px}

@media(max-width:760px){
.healthpet-case .case-hero{padding-bottom:64px}
.healthpet-case .case-hero h1{font-size:clamp(30px,8.5vw,42px)}
.healthpet-case .case-hero-logo{max-width:230px;height:54px}
.healthpet-case .case-hero-figure img{max-height:320px}
}

/* HealthPet design-system palette: medical blue with warm yellow emphasis. */
.healthpet-case{--brand-blue:#67a2e4;--brand-blue-light:#a3d2f3;--brand-yellow:#fdf0b0;--brand-yellow-strong:#f5cf59;--gold:#67a2e4;--gold-light:rgba(103,162,228,.12)}
.healthpet-case .case-section-label,.healthpet-case .component-eyebrow,.healthpet-case .reflection-label{color:#4f91d9}
.healthpet-case .pest-letter{background:var(--brand-blue)}
.healthpet-case .pest-card{border-color:#d9e9f8;background:#f7fbff}
.healthpet-case .pest-card:hover{border-color:var(--brand-blue-light);box-shadow:0 16px 38px rgba(74,135,198,.14)}
.healthpet-case .pest-card:hover .pest-letter{background:#4f91d9}
.healthpet-case .insight-index{border-color:var(--brand-blue);color:#347fc8;background:var(--brand-yellow)}
.healthpet-case .insight-row blockquote::before{color:var(--brand-blue-light)}
.healthpet-case .insight-row>div:nth-child(2){border-left-color:#d8e8f7}
.healthpet-case .insight-label,.healthpet-case .persona-facts dt,.healthpet-case .reflection-card dt{color:#347fc8}
.healthpet-case .kano-insights li::marker{color:var(--brand-yellow-strong)}
.healthpet-case .chart-controls button{color:#347fc8;border-color:var(--brand-blue-light)}
.healthpet-case .chart-controls button[aria-pressed=true]{background:var(--brand-blue);border-color:var(--brand-blue);color:#fff}
.healthpet-case .chart-controls button:focus-visible{outline-color:var(--brand-yellow-strong)}
.healthpet-case .chart-track{background:#edf6fd}.healthpet-case .chart-fill{background:var(--brand-blue)}
.healthpet-case .sus-summary{background:#f2f8fe;border-left:5px solid var(--brand-yellow-strong)}
.healthpet-case .sus-summary .sus-value,.healthpet-case .sus-marker strong{color:#347fc8}
.healthpet-case .sus-axis-track>span,.healthpet-case .sus-marker,.healthpet-case .sus-marker:after{background:var(--brand-blue)}
.healthpet-case .research-table th{background:#eef7fd}
.healthpet-case .research-table tbody tr:hover td{background:#fffdf3}
.healthpet-case .result-pill--success{background:var(--brand-yellow);color:#604e12}

.competitor-heading{margin-bottom:48px!important}
.interview-brief{margin-bottom:80px}
.artifacts-heading{margin-bottom:48px!important}
.research-artifacts{margin-top:0}
.healthpet-case #kano>.example-text{margin-top:-24px}
.positioning-statement{margin:80px 0}

.module-note{border-top:0}
.module-note:before,.module-note:after,.module-map:before,.module-map:after{display:none!important}
.module-note--two{grid-column:1;grid-row:1}
.module-note--one{grid-column:1;grid-row:2}
.module-note--three{grid-column:3;grid-row:1}
.module-note--four{grid-column:3;grid-row:2}

.healthpet-case .sus-analysis h3{font-size:clamp(22px,2vw,26px);margin-bottom:36px}
.healthpet-case #interviews>p.case-lead{width:100%;max-width:none}

/* Keep interview insights in their original restrained research palette. */
.healthpet-case .insight-index{border-color:#8caaac;color:#284f53;background:transparent}
.healthpet-case .insight-row blockquote::before{color:var(--brand-yellow-strong)}

.healthpet-case .pest-grid .pest-letter{background-color:#67a2e4!important;color:#fff}
.healthpet-case .pest-grid .pest-card:hover .pest-letter{background-color:#4f91d9!important}
.healthpet-case .insight-row>div:nth-child(2){border-left-color:#d4dedf}
.healthpet-case .insight-label{color:#6f8487}

/* Reflection cards respond consistently to pointer and keyboard exploration. */
.healthpet-case .reflection-card{position:relative;padding:30px 24px;border:1px solid transparent;border-bottom-color:#d4dedf;border-radius:8px;transition:transform .25s ease,background-color .25s ease,border-color .25s ease,box-shadow .25s ease}
.healthpet-case .reflection-card::before{content:"";position:absolute;left:24px;right:24px;top:0;height:4px;border-radius:0 0 4px 4px;background:var(--brand-yellow-strong);transform:scaleX(0);transform-origin:left;transition:transform .25s ease}
.healthpet-case .reflection-card:hover,.healthpet-case .reflection-card:focus-visible{transform:translateY(-6px);background:#f7fbff;border-color:#d9e9f8;box-shadow:0 16px 38px rgba(74,135,198,.14);outline:0}
.healthpet-case .reflection-card:hover::before,.healthpet-case .reflection-card:focus-visible::before{transform:scaleX(1)}

@media(prefers-reduced-motion:reduce){
.healthpet-case .reflection-card,.healthpet-case .reflection-card::before{transition:none}
.healthpet-case .reflection-card:hover,.healthpet-case .reflection-card:focus-visible{transform:none}
}

/* SUS uses blue for data and yellow only for the active score highlight. */
.healthpet-case .sus-summary{position:relative;background:#f4f9fe;border-left:0;border-top:6px solid var(--brand-yellow-strong)}
.healthpet-case .sus-summary .sus-value{color:#347fc8}
.healthpet-case .sus-axis-track{background:#e8f2fb}
.healthpet-case .sus-axis-track>span{background:#83b7e8}
.healthpet-case .sus-marker{background:#347fc8}
.healthpet-case .sus-marker::after{box-sizing:border-box;width:18px;height:18px;left:-8px;bottom:-8px;background:var(--brand-yellow-strong);border:3px solid #347fc8}
.healthpet-case .sus-marker strong{color:#347fc8}

@media(max-width:760px){
.competitor-heading,.artifacts-heading{margin-bottom:36px!important}
.interview-brief{margin-bottom:64px}
.healthpet-case #kano>.example-text{margin-top:-12px}
.positioning-statement{margin:64px 0}
.module-note--one,.module-note--two,.module-note--three,.module-note--four{grid-column:1;grid-row:auto}
}

/* Restore the homepage-style scroll reveal for this case study. */
.has-js .healthpet-case .reveal{opacity:0!important;transform:translateY(26px)!important;transition:opacity 640ms ease,transform 640ms cubic-bezier(.16,1,.3,1)!important;will-change:opacity,transform}
.has-js .healthpet-case .reveal.is-visible{opacity:1!important;transform:none!important;will-change:auto}

@media(prefers-reduced-motion:reduce){
.has-js .healthpet-case .reveal,.has-js .healthpet-case .reveal.is-visible{opacity:1!important;transform:none!important;transition:none!important;will-change:auto}
}